"For a long time, we felt a massive gap between what's projected and what's real in Indian Real Estate."

Buying a home or investing in any property should have been straightforward.

Yet in India, the process has become unnecessarily complicated, with endless cold calls, collab/sponsored reels, constant FOMO messaging, flashy launch events, and conflicting advice.

Experiencing this noise firsthand sparked the next step: what began as simple curiosity on X (Twitter) gradually evolved through the @PropertyDecoder handle into a mission to decode through the loud, biased narratives that often drown out genuine awareness.

Because the current real estate discourse is mostly driven by supply-side incentives. Their job is to sell, not to inform.

Builders, brokers, consultants, portals, media, and influencers all shape narratives to push sales. The result?

A full-blown echo chamber where hype overshadows clarity, trust is hard to find, and the burden is deliberately put on gullible buyers:

"You should've known better."

"You should've done your research."

But where? From whom?

Most buyers just bounce from one biased source to another - are then left navigating a minefield, where sales driven narratives are disguised as “insights.”

Even being cautious often means choosing between loud voices, not reliable ones.

On top of this, confusion grows when prospective buyers see such contrasting realities—on one side, there are numerous people whose needs have not just been met but saw wealth created through real estate; but on the other, countless people struggle years of delays, disputes, and financial setbacks.

This wide spectrum of experiences makes it difficult for them to know what to expect or whom to trust.

That's why the need arises for a space to decode real estate holistically, not speculate on it.

At Ground Lens, we decode and share:

• ✔️ Fundamentals behind market trends.
• ✔️ Hidden risks often brushed under the carpet
• ✔️ Market distortions that mislead buyers
• ✔️ Ground reality behind the hype
• ✔️ Real opportunities for consumers

No hype. No collabs. No narrative opium.

Just what you actually need to make informed property decisions.

And this won't be a one-way broadcast. Your feedback is essential to help us evolve.

Real estate isn't just a transaction, but a life-shaping decision involving your biggest chunk of hard-earned wealth. It deserves honesty, simplicity, and clarity.

Here's to decoding real estate, together.

Welcome to Ground Lens!